Experience the marvels of the digital marketing world, where search engine optimization (SEO) is king but app search optimization (ASO) is not far behind. Want to know more about it? Let’s dive into the world where Google ads and SERP ranking make a stark difference to your business.
What is SEO?
Search Engine Optimization, also known as SEO, is a marketing strategy used to increase website visibility on search engine results pages (SERPs). It aims to enhance a website’s organic or non-paid traffic and increase its rank on Google search result pages.
Now, what’s the catch with ASO?
What is ASO?
App Search Optimization, often termed as ASO, plays a similar role but for mobile apps on app stores like Google Play Store or Apple App Store. ASO focuses on making an app more visible in the app stores’ search results, hence increasing app downloads.
SEO and ASO: Spotting the Difference
Ever wondered about the key distinctions in practice between SEO and ASO?
User Intent
While both strategies aim to attract more traffic, their user intents differ. People use search engines like Google often to get information, while users browse app stores with the intent to download an app.
Keyword Strategy
A significant difference comes into light in keyword strategy. With SEO, you aim for short, crisp phrases that users would type in search engines. On the other hand, with ASO, the focus is on long-tail keywords that users are likely to use when searching for an app.
Ranking Algorithms
Each has its own unique algorithm for ranking. Google’s algorithm for SEO is based on more than 200 factors including site speed, mobile-friendliness, and backlink profile, while app stores consider factors like app title, description, total and recent download count, and ratings for ASO.
Google Ads and SERP Ranking
How can we exclude the impressive impact of Google ads on SERP ranking? Google ads enhance your SEO and ASO efforts by driving more visibility and traffic. It’s a sure-shot way of appearing on the first page of Google SERPs or at the top of app store search results.
In Conclusion
The sea of digital marketing may seem vast and deep, but understanding the difference between SEO and ASO could help you steer your business ship effectively. SEO and ASO, though differing in their tactics and target platforms, share the common goal of maximizing visibility and user engagement.
SEO Meta Description:
Dive into digital marketing dynamics and understand the difference between ASO and SEO, and how using these together with Google Ads can boost your business visibility.
At the end of the day, mastering both the SEO and ASO can provide your business with a comprehensive digital marketing strategy that leaves no stone unturned. Have you figured out your preferred combination yet?
